Strategic Expertise, Flexible Solutions.

Who are we

We are an international consulting and fractional talent company specialising in Marketing and Advertising Technology, Retail, and Media. Our mission is to provide businesses with top-tier expertise without the overhead of full-time hiring. Whether you need strategic consulting, hands-on leadership, or on-demand advisory support, we offer flexible solutions tailored to your needs.

Our Services

Consulting

Traditional project-based consulting services to help kick-start business initiatives, provide expert advice, and deliver strategic recommendations. We offer tailored, data-driven solutions to address complex challenges, ensuring your business stays competitive and agile in the ever-evolving space.

Fractional

Fractional leadership services to support long-term business goals with affordable, senior-level expertise. Our experienced professionals embed seamlessly into your company, providing strategic decision-making and leadership without the overhead of full-time hires, ensuring sustained growth and agility.

Advisory

Ad-hoc and accessible advisory support by the hour, giving you direct access to industry experts for quick insights, strategic guidance, or market-related questions. Join a call or meeting with a professional, with follow-up emails included to ensure clarity and next steps.

Thriving in the Wild: Our Story

Born in Africa, rooted in resilience, and thriving globally—our journey mirrors the acacia tree, a symbol of survival and adaptation. Just as the acacia spreads its roots deep to find water in the harshest landscapes, we navigate complexity, uncovering opportunities and solutions that help businesses not only survive but thrive.

We take inspiration from the wild:

  • The Elephant (Consulting) – Wise, strategic, and deeply knowledgeable, guiding businesses through complexity with intelligence and experience.

  • The Lion (Fractional Leadership) – A strong leader embedded in the pride, steering companies toward long-term success without the burden of full-time commitments.

  • The Cheetah (Advisory) – Fast, precise, and agile, delivering expert insights on demand to help businesses make swift, informed decisions.

Though headquartered in Spain, our reach is global, with partners across the world and a perspective shaped by hands-on experience in diverse markets. Just like the savanna, where only the adaptable flourish, we equip businesses with the strategies, leadership, and insights to thrive in an ever-changing landscape.

Welcome to a consultancy built for resilience, agility, and growth.

Meet our founder

  • Lauren Coppin

    Lauren has 18 years of global experience across a mix of roles in Solutions, Business Development, Partnerships, and Client Strategy. She kicked off her career in the fast-paced start-up world just as digital marketing was gaining momentum, where she quickly learned the ropes. Over the years, she’s also gained corporate experience with companies like Oracle, and been involved in several successful exits, picking up a wide range of skills along the way.

    With a background in math, Lauren brings a logical, data-driven approach to problem-solving, but also has a sharp business sense and commercial acumen. She tackles challenges with a positive attitude, tons of energy, and a healthy dose of resilience—much like her home country, South Africa.

Learn more

  • Lauren played a a key role in rolling out new product features and was able to find solutions for challenges during Adform's gotomarket of several larger releases which included also rate card updates. Lauren always looks for solutions, stays positive and is a pleasure to work with, also when timings are tight.

    Jochen Schlosser, CTO / CPO at Adform

  • Lauren’s skills on this project were a powerful mix of marketing and data expertise, problem-solving, and strategic relationship-building. She successfully opened doors with key partners that we had previously struggled to engage with. Additionally, she played a pivotal role in business planning and commercial strategy, delivering high-quality insights that helped us secure investment from our board. Lauren was positive, receptive, and open-minded, making her an absolute pleasure to work with.

    Tim Weidmann, Chief Commercial Officer

  • Lauren is easy and professional to work with, both individually and in a team, always delivering what is needed and what was promised. Last but not least, she is also a fun, open and caring person.

    Ashu Mathura, Group Product Manager at Glovo

  • Without sounding cliche, she is an incredible asset to any team or business that is fortunate enough to have her as part of their organisation!

    Baltazar Marques, Partnership Manager, Make

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